The Tap Brewery - 2017 Re-Design

All Graphic + Branding / All Web Design + Development / Services + Business

The Tap Brewery was founded in Bloomington, Indiana and now has several locations across the state, including a downtown Indianapolis location on Mass Ave. We’ve been working with The Tap since the opening of their first store. From 2016-2017, we partnered with The Tap to redesign and completely overhaul their web presence for each restaurant and brewery location across Indiana.

Our Work

  • Custom Web Design
  • Custom Graphic & Print Design
  • Menu Design
  • Web Photography Consultation
  • E-Commerce Web Development
  • Content Management System Integration

The Challenge

The Tap Beer Company has been rapidly expanding since their inception. Beginning with just a craft beer bar, The Tap now features a full kitchen and in-house brewery, as well as additional locations in Indianapolis. With a draft beer list which changes daily, The Tap found themselves needing a flexible menu solution that could be edited in house, yet still look professional.

The Solution

We partnered with The Tap on a variety of solutions – first designing a daily draft menu which could be edited in-house. Next, we designed long-term print menus, wine menus, food menus, gift cards, and employment applications. This new site features a fully mobile friendly interface, online reservations, social media integration, a variety of menu browsing options, and much more. The site was built on a powerful content management system to ensure it could be editable in-house by staff at The Tap. Sites in this project include thetapbtown.com and thetapmassave.com.

The Finished Product