The Tap Brewery was founded in Bloomington, Indiana and now has several locations across the state, including a downtown Indianapolis location on Mass Ave. We’ve been working with The Tap since the opening of their first store. From 2016-2017, we partnered with The Tap to redesign and completely overhaul their web presence for each restaurant and brewery location across Indiana.
Our Work
- Custom Web Design
- Custom Graphic & Print Design
- Menu Design
- Web Photography Consultation
- E-Commerce Web Development
- Content Management System Integration
The Challenge
The Tap Beer Company has been rapidly expanding since their inception. Beginning with just a craft beer bar, The Tap now features a full kitchen and in-house brewery, as well as additional locations in Indianapolis. With a draft beer list which changes daily, The Tap found themselves needing a flexible menu solution that could be edited in house, yet still look professional.
The Solution
We partnered with The Tap on a variety of solutions – first designing a daily draft menu which could be edited in-house. Next, we designed long-term print menus, wine menus, food menus, gift cards, and employment applications. This new site features a fully mobile friendly interface, online reservations, social media integration, a variety of menu browsing options, and much more. The site was built on a powerful content management system to ensure it could be editable in-house by staff at The Tap. Sites in this project include thetapbtown.com and thetapmassave.com.
The Finished Product